Posts in Opinion
Climate Marketing and NFTs: What Kind of Electric Racing Series Do We Want?

This week at the time of writing, Jean-Eric Vergne launched his first NFT. The token, which was termed a car-generator for the multiverse, created as much consternation as excitement online, a response which reflected a sense of disappointment that one of the three most successful drivers in Formula E by most metrics was willing to jump on a bandwagon, seemingly in spite of its environmental impact. Coming with Extreme E’s opener in NEOM, is this what we want from electric motorsport?

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